Good for: Hair that needs some repair
Mate: 275 ml
Philip Kingsley Brightening Daily Shampoo
Brightening daily shampoo
Why we love it: If your silver or blonde locks are discolouring and you want to keep things fresh, this shampoo is formulated with optical brighteners and violet tones that refreshes and brightens the color without depositing any violet color on the hair itself. The formula not only revives color, but also provides intense hydration and enhances shine.
Good for: Those who want to revive their color and enhance shine
Mate: 250 ml
Oribe Bright Blonde Shampoo
Why we love it: Formulated with a host of brightening, anti-yellow pigments such as pure violet pigment and reflective pearls, this shampoo for gray hair also contains lemon, ginger root and chamomile to optimize shine and brightness. Purple orchid flower is also included to help repair any oxidative damage, as is Swiss cress extract and Oribe’s signature complex of watermelon, lychee and Edelweiss flower extracts. UV protection adds a final protective bloom to ensure hair is well protected after use.
Good for: Hair that is prone to damage and fading
Mate: 250 ml
Aussie SOS Blonde & Hydrate Shampoo
SOS Blonde & Hydrate Shampoo
Why we love it: A great affordable option to keep your silver, gray or blonde color looking fresh between salon treatments. In addition to brighter, enhanced color without brassy undertones, the Australian superfoods in the formula transform hair from dry and brittle to nourished and shiny.
Good for: An affordable color boost between salon visits
Mate: 300 ml
Frequently asked questions
Why does gray turn coppery?
Just as brunettes tend to lose their glow over time, so do those with gray and silver hair fading of facial color, which can then be affected by external elements. The same also applies to blondes. “Gray and silver hair lack natural pigment, making them more porous and susceptible to absorbing environmental elements such as pollution, smoke or minerals from water,” says Fletcher-Holmes. “Over time, this can cause yellow or coppery tones. Oxidation, caused by exposure to air and UV rays, can also turn the natural keratin in your hair yellow, giving it that unwanted heat. If you are someone who uses keratin treatments to straighten natural waves or curls, you should also be careful. “Keratin treatments can turn gray hair yellow because natural keratin protein is yellow,” warns Livermore.
What do heat and UV do to gray hair?
Heat styling and overexposure to UV, pollution, seawater and the like are a problem for all hair colors, but people with gray hair have additional problems due to its inherent texture. “Gray hair is more vulnerable to damage because it often has a coarser texture and less natural protection against melanin. UV rays can break down proteins in the hair, which can lead to yellowing over time, while excessive heat can scorch strands, making the brassy color even more noticeable,” says Fletcher-Holmes.
How else can I prevent gray hair from yellowing or becoming brassy?
Besides swapping your regular shampoo for a purple one, there are other practical steps you can take, such as using nourishing treatments like oils and serums to maintain optimal health. “Filter your water,” says Fletcher-Holmes. “Using a shower filter can reduce the mineral deposits of hard water that can cause brassiness.” Reducing your hair’s exposure to UV rays is also important, so if you are in direct sunlight, be sure to protect yourself from discoloration by wearing a hat and using a product specifically formulated for hair. When it comes to heat styling, it pays to take extra precautions. “All hair needs to be protected from hot tools and UV exposure, but gray hair is naturally coarser, which means people tend to be more aggressive when styling it. So protection is important,” says Livermore.
What should I pay attention to when choosing a purple shampoo?
According to Fletcher-Holmes, there are a few key components that any good shampoo for gray hair should contain. In addition to one that advertises itself for regular or daily use, look for one that can boost hydration. “Gray hair can be drier, so look for shampoos with extra care benefits,” he says. If your scalp is sensitive or you want to protect your hair’s natural oils, opt for a sulfate-free formula, he adds. “Find something that isn’t too heavily pigmented so your hair doesn’t turn purple,” Livermore adds.
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