‘Fruity, easy to drink’ Beaujolais Nouveau goes on sale; Wine lovers enjoy iconic French drink during event in Tokyo

About 60 Beaujolais Nouveau enthusiasts are seen toasting the wine presented to them during an event at Aeon Shinonome in Koto Ward, Tokyo. This year’s Beaujolais Nouveau went on sale on Thursday. “It’s fruity and easy to drink,” said a 31-year-old participant. This year’s Beaujolais Nouveau is characterized by a variety of flavors, from light and pleasant to strongly astringent. According to Suntory Holdings Ltd. import volume is expected to be as high as last year, when demand for dining out recovered from the COVID-19 pandemic.