Get ready to scan and unlock, Walmart fans.
The retail giant is testing new technology that allows employees to work (and eventually maybe you) use their phones to unlock those pesky cases that hold everything beef jerky to socks.
Yep, those same cases that make buying a tube of toothpaste feel like you’re trying to break into Fort Knox.
But here’s the thing: this “innovation” isn’t about making your life easier. It’s about Walmart shifting its anti-theft tactics to customers as if that makes someone more appreciated or more excited to shop.
Instead of hiring more employees to actually manage the registers or have enough staff to help customers find what they need in the aisles, Walmart seems determined to make You part of their security team.
According to a recent Bloomberg reportthe new ‘unlock-with-your-phone’ technology is live in hundreds of stores, allowing employees to open suitcases without fumbling with keys.
This test could eventually roll out to Walmart+ loyalty members customers do the unlocking himself. Because why wouldn’t you convert the grocery run into a digital escape room?
Now I understand…Shoplifting is on the rise and companies lose money.
But when Two-thirds of shoppers admit to skipping purchases due to stuck productsDoesn’t that say more about the way these companies prioritize security over customer experience?
If Walmart wants loyalty, maybe it’s time to do away with the excessive locks and bring back good old human cashiers and store associates who are ready to help you without letting your phone do all the heavy lifting.
Walmart reports strong quarterly results and exceeds expectations
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Instead of rolling out technology that feels like another hoop to jump through, Walmart could do just that actually invest in it this country with sufficient staff to improve customer service, and not with security measures that treat paying customers as potential thieves.
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