A large amount of publicity controls the exploitation system of your television program

The Trade Desk, global leader in digital advertising platforms, is targeting the bigwigs of the television industry with a new exploitation system called Ventura.

Credits: 123RF

A commercial enterprise has invaded the domain of OS TV, marking the finale of a profound transformation of the march. Alors que Smart TV publishing revenues rake in $38.3 billion from legacy group GroupM, with a croissant impression of 20.1%the garment is the waist. D’ailleurs, Google it once in a while, and use the Google OS operating system the new publicity in a tout genre.

Le PDG Jeff Green has announced the launch of Ventura for the second semester of 2025. The exploitation system, the fruits of three years of development, is distinguished by an approach central to publicity that reaps the tradition of using the experience. Parmi les premiers partenaires interessés figure Sonoswho is preparing a streaming game with the new operating system.

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The Trade Desk’s strategy is clear: the company does not want to generate more income with Ventura, but the profit will increase through the economic publicity. The system represents television manufacturers, distributors, hotel chains and several airlines.

This evolution reflects a trend plus a great march, où certain manufacturers such as Vizio and Roku sell their television screens customwith the negative margins of -3 to -7%, then your clothing plus the use and generation of advertising income.

Ventura offers the functionality of its multi-platform offerings, personalization and optimal subscription management. This is a true innovation that is in the progressive infrastructure of the infrastructure, which is a « chaîne d’approvisionnement plus propre » pour the publicity television and an audience plus the price of spectators.

This initiative aims to raise questions about the television experience, but there are also options for a visualization without publicity which is increasingly rare. The consommateurs who accept this have a new reality or a television publisher who uses a sophisticated platform for advertising purposes? Is it an idea to determine a strategy? Make sure you don’t end up in the comments again.